大数据思想政治教育研究述评
| 作 者：王 莎 杨 扬 杨 航 |
| 单 位：湖南大学金融与统计学院、中南大学马克思主义学院 |
| 基金项目：2014年湖南省教育厅辅导
员优秀团队项目（2014311） |
| 摘 要： |
| 互联网技术的飞速发展，使思想政治教育应用大数据
成为可能。相较传统思想政治教育，大数据思想政治教育在很
多方面将有革命性的变化。作为新生事物，大数据思想政治教
育的内涵尚处于不断探索中，其在信息掌握、教育模式、教育
主客体、教育介体、教育方法等方面具有鲜明的特征。我国大
数据思想政治教育研究存在四大焦点问题：“数据化生存”对
思想政治教育实效性产生影响、数据滥用导致伦理困境、现
有文化、制度、人才配置需要优化，遭遇技术瓶颈难题等待攻
克。当前，理论界对大数据思想政治教育意义、形势及趋势基
本达成共识，而大数据思想政治教育内涵及属性的研究需要
跟上现实发展，研究范式与方法亟待革命性突破。 |
| 关键词：大数据；思想政治教育；述评 |
Review on the Study of Ideological and Political Education
Based on Big Data
| Author's Name: WANG Sha YANG Yang YANG Hang |
| Institution: |
| Abstract: |
| With the rapid development of the internet technology, it becomes possible to apply big
data in ideological and political education. Comparison with the traditional ideological and political
education, the one based on big data will have revolutionary changes in many aspects. As a new thing,
the connotation of ideological and political education based on big data is still in the exploration. It has
distinct features in information grasp, education mode, education subject and object, education media，
education methods and other aspects. There are four key problems in the study of ideological and
political education based on big data. First, the digitized survival produces effect on the effectiveness of
ideological and political education. Second, data abuse leads to ethical dilemmas. Third, the existing
culture, system, and personnel configuration requires optimization. Fourth, technical bottlenecks are
needed to overcome. Although the theoretical circle has a consensus on significance, situation and trend
of ideological and political education based on big data, its connotation and attribute should keep up with
practical development, and its research paradigm and method also need a revolutionary breakthrough. |
| Keywords: big data; ideological and political education; review |
| 投稿时间：2015-03-28 |
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